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OUIGO Spain: a new adventure for the SNCF.
In the context of rail liberalization in Europe, the SNCF has just launched its very first high-speed OUIGO line outside France: in Spain, between Madrid and Barcelona.
ELEPHANT is putting this new challenge into images through a Web Series, including 6 episodes of 5 minutes, to share with the 150,000 SNCF employees the joys and difficulties of this launch.
The series is designed to encourage employees to follow the exploits of the teams in France and Spain, and to discover the behind-the-scenes aspects of this unique project for the group.
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