How to transform an expected award ceremony into a landmark digital event?

Together with the Veuve Clicquot teams, we imagined a totally new concept that breaks the codes of a usual awards ceremony.

Conceived as an audiovisual object, the ceremony immerses the spectator in the backstage of the Mogador theater, like an insider.

A concept that combines the ingredients of a real show and fiction: strong characters – a world of its own – a disturbing event – adventures – a resolution…
Enough to capture and sustain the attention of viewers

Result: 175K views on YouTube in two months.

To discover the whole ceremony: https://www.veuveclicquot.com/fr-fr/bold-by-veuve-clicquot/ceremony