After the tutorials “We are here for you” broadcasted on the Pôle emploi digital ecosystem, we created and designed “One minute for jobs”, a campaign of 38 short TV programs broadcast on France 3 at 8 pm from October to December 2019.

The objective is always to strengthen the usefulness positioning of the Pôle emploi brand, by giving job seekers and entrepreneurs practical advice to apply, orient themselves or recruit.

“What’s a good resume?” , “How do you maintain your e-reputation?” , “How do you train throughout your career?” The short programmes are presented by 2 real counsellors from Pôle emploi.

They are also available on https://uneminutepourlemploi.fr, and complemented by 38 downloadable fact sheets.  These materials (video + site + fact sheets) are used by Employment Division advisors in branch.

A positive impact on the image of the Employment Division

The short programs were seen on average by more than one million French people during the TV broadcast.

According to an Ipsos survey conducted before the release (October 2019) and after (January 2020), the positive image of Pôle emploi among French people increased by 10 points.