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In an international company like Pernod Ricard, how can you convey a feeling of belonging while simultaneously revealing the talents and camaraderie of the employees worldwide?
After a rigorous casting process lead by ELEPHANT at Work, the Pernod Ricard employees played and sang Ben E. King’s top hit in each of their home countries.
The result was an exceptional and moving performance exposing the talent and togetherness that motivate the group. By the end, it is clear that despite their differences, that they all share Pernod Ricard mentality.
100
employees involved
6
months of production
3
weeks of editing
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