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How can we bring the "All SNCF" company project to life in order to get SNCF employees on board and give proof of its progress on the ground?
With “All SNCF”, the group has laid the foundations of a new strategic project for 2030 with one objective: to become the preferred sustainable mobility company for the French and for railway workers.
Elephant accompanies the deployment of this project with 4 series of reports filmed in sequence, as close as possible to the players on the ground. An illustration by example of the fundamentals of the 4 pillars of the group’s strategy:
Each week, an episode is broadcast to the 150,000 SNCF employees around the world on the Group’s internal news app.
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